HEY, MY NAME IS ARINA
My mission is to help modern businesses build a strong and impactful brand identities
I am a full-time graphic designer and blogger with a passion for creating thoughtful, minimalist design solutions. I specialize in elevating visual identities through brand strategy, web design, and social media, helping brands tell their stories with clarity and creativity.
Since 2017, I’ve had the privilege of working with over 100 founders and creatives, crafting cohesive and impactful designs that stand out in competitive markets. My approach is rooted in strategy—beginning with in-depth research and analysis to ensure every design is both visually compelling and perfectly aligned with the brand’s goals and values.
My process begins with a solid strategic foundation. I take the time to understand each brand's unique story, conducting in-depth market research, audience analysis, and competitor evaluations. This ensures that the brands I work with are not only visually striking but also aligned with their goals and positioned for long-term success.
Beyond client projects, I share my expertise online through design inspiration and practical tips, empowering others to develop their own creative voices.
My journey in design began in childhood, driven by a love for art and aesthetics. This passion led me to art school, where I built a strong foundation in visual design. I later refined my skills in multimedia design during my studies in Copenhagen, Denmark, and gained invaluable experience working and living in Stockholm, Sweden.
Over the years, I’ve worked as a content creator, photographer, and graphic designer for various Scandinavian brands, combining creativity with strategy to deliver designs that resonate with audiences. Today, I continue to take on ambitious projects that push boundaries and spark innovation, always striving to create meaningful connections through design.
My creative journey
My love for creativity began in childhood, driven by a fascination with art, aesthetics, and the way visuals can communicate powerful stories. This passion led me to art school, where I honed my skills and built a strong foundation in visual design and aesthetics.
Eager to expand my horizons, I pursued multimedia design studies in Copenhagen, Denmark, where I developed a deep understanding of digital design and its impact on modern brands. Living and working in Stockholm, Sweden, further refined my approach, allowing me to merge Scandinavian simplicity with strategic thinking.
During my early career, I worked as a content creator, photographer, and graphic designer for various Scandinavian brands, learning how to align creativity with business goals. This experience taught me the importance of balancing artistry with strategy to create cohesive, impactful content that resonates with audiences.
