Aurra was founded in London by two South-Asian origin women, inspired by the rich tradition of attar-making. Motivated by a sensitivity to chemical-based perfumes, we discovered natural attars and fell in love with their purity and depth. Our aim is to revive the art of natural oil-based perfumes and introduce it to the modern world, preserving a craft passed down through generations.

Aurra is dedicated to crafting premium skincare products that enhance natural beauty and promote skin health. Our mission is to empower individuals to feel confident and radiant in their skin by offering effective, innovative, and ethically sourced skincare solutions. We strive to uphold the highest standards of quality, transparency, and sustainability in everything we do.