Facing North is a contemporary cosmetic company inspired by Scandinavian minimalism and natural beauty. I was tasked with creating a comprehensive brand identity, including logo design, social media assets, and packaging design, to capture the brand's ethos of simplicity, elegance, and a connection to nature.

The design approach was centered around minimalist aesthetics, drawing inspiration from the clean lines, muted color palettes, and functional beauty characteristic of Scandinavian design. The goal was to craft a visual identity that feels fresh, modern, and inherently tied to the brand’s commitment to high-quality, natural ingredients.